Micah Mackert
Micah Mackert
Copywriting, Creative Direction, Brand Consultation
Headshot of Freelance Copywriter Micah Mackert

I can help you with:

Brand Building

Advertising

Copywriting

Creative Strategy

I’m a Minneapolis-based writer and creative who helps brands navigate moments of change and transformation. Though I have particularly deep expertise with B2B tech companies, I believe complex business challenges have more to do with communication than categorization. As such, I’ve worked on everything from DeFi and AI to dog food and TP, crafting brands, integrated campaigns, and content for organizations of all stripes and types. My approach is compassionate, collaborative, strategy-forward, and growth-focused.

My professional skills are informed by a background in creative writing and performance, and in addition to more traditional work, I’ve developed a board game, co-written a space musical, opened for Lizzo as a cult leader, and opened for Kelly Rowland as Britney Spears.

Language is my favorite technology, and I never get tired of seeing what it can do to improve and enrich people’s lives. Let’s find out how we can use it to make life easier for you.

 

Make Your Brand More Meaningful

For over a decade, I’ve been helping brands figure out how to become irresistible to the right people. From messaging and strategic articulation to campaigns and content, I help organizations overcome complex problems so they can be more meaningful to the communities they serve.

 
 
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Create Connection

Build deeper relationships with your customers by addressing their actual needs.

 
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Reshape Perception

Differentiate yourself from competitors by clarifying your true value.

 
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Provide Direction

Align internal teams around a compelling, consistent central narrative.

 
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Services

 

 

Brand

Naming

Positioning

Messaging / Brand Narrative

Vision & Values

Voice & Tone

Product

Naming & Hierarchy

Value Proposition

Audience Messaging

Sales Enablement

Competitive Research

Creative

Copywriting

Creative Platforms

Campaigns

Websites

Employee / Investor Engagement

 

Past Clients

Purina / YMCA / Post-it / Scotch Brand / Filtrete / Coffee-Mate / Nestlé Toll House / Cargill / Wheaties / Cheerios / Vista Equity Partners / PowerSchool / APM / Marketplace / Aveva / Auctane / Stamps.com / ShipStation / NextEra Energy / Toast / TIBCO / Numerater / LogicMonitor / CentralSquare / Ping Identity / Datto / Kauffman Hall / Waystar / Nicus / Greenway Health / Kazoo / Kibo / Vertafore / Zego / Nuvectra / 1E / Vivvix / Bim Bam Boo / Aqua / Brightly / Phrase / ConstructConnect / Vana / Algo / Credmark / Chekt / Magenta Creative / OnBoard / Adyton / Food Maven / Parallax / NewsCycle / Angel Foundation / Arise Credit Union / Loyal Health / LynLake Psychotherapy / Hill Murray School / Living Stone Concrete Design / Pianu / Lully / Kitchen Blueprint

Kind Words

 
 
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