APM Studios

Giving Voice to the Stories That Move Us

In the past few years I’ve been fortunate to work on numerous projects for legendary nonprofit broadcaster, American Public Media. That relationship started when they were looking for help bringing definition to their podcast specific arm, APM studios. To build equity in a category where content is front and center, we created a bold but flexible brand that allows individual shows to shine through while unifying the diverse APM Studios portfolio around the impact that stories have on the way we engage with the world.

Brand Strategy

Creative Direction

Messaging

Voice & Tone

Strategic Positioning

Sonic Branding