OnBoard

Updating a Creaky Category

OnBoard is a trailblazer looking to fundamentally reshape what boards can accomplish. But the category is known for being slow to adopt new methods, processes, and technologies. They needed help bringing an innovation mindset to a cautious audience. We positioned them as a visionary collaborator who frees top leadership to focus on what’s best for the organizations they govern.

Brand Strategy

Messaging

Voice & Tone

Product Portfolio

Website

Launch Video