Phrase

Bringing Global Reach to Local Speech

Memsource created the leading translation management solution. Phrase was the most innovative localization software in the category. When they merged, it represented a sea change for how organizations communicate with international audiences at scale. To spread the word, they needed a new brand that unites the best of both companies with a universal message celebrating the power of shared language. We rooted their new brand in a concept shared with us by their CEO, that “reaching someone in their native language can help you unlock the joy of authentic communication.”

Brand Strategy

Naming Exploration

Messaging

Voice & Tone

Product Portfolio

Creative Direction

Website

Launch campaign