PowerSchool

Leveling Up an EdTech Titan

After a years-long partnership with PowerSchool that spanned strategic articulation, brand messaging, campaigns, and digital content, I helped create the Time for Teachers campaign. Following a spate of strategic acquisitions, they needed a way to transition from a respected point-solution vendor to a visionary platform focused on the urgent needs of teachers.

Brand Strategy

Campaign

Creative Direction

Copywriting

PowerSchool Time for Teachers Campaign Banner Emily
PowerSchool Time for Teachers Campaign Banner Liz
PowerSchool Time for Teachers Campaign Banner Natasha

Project and case study created in collaboration with Superhuman, LLC.