Vivvix

Carving Out a Competitive Niche

A fusion of Kantar and Numerator’s advertising intelligence capabilities, Vivvix needed a complete brand built from the ground up on a tight timeline. Having named and branded Numerator a few years earlier, I knew the tropes of their competitors and the savvy, skeptical audience of marketers they serve. To set them apart, we created a brand that celebrates the competitive drive of Vivvix’s audience and champions clarity as their key to commanding and winning.

Brand Strategy

Naming

Voice & Tone

Messaging

Creative Direction

Website